Customer Lifetime Value Calculator

Enter what a typical customer buys and how long they stay to estimate their lifetime profit.

Average order value

Orders per year

Gross margin (%)

Years a customer stays

Or yearly churn (if years is empty) (%)

Discount rate (%)

Cost to acquire a customer (CAC)

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What CLV means

Customer lifetime value is the profit you expect from a customer over the whole relationship. Here it is average order value × orders per year × gross margin, for the years the customer stays, with later years discounted. If you know churn instead of lifetime, lifetime ≈ 1 ÷ yearly churn (20% churn ≈ 5 years).

CLV vs CAC

Compare CLV with what it costs to win a customer (ads, discounts, sales time). A ratio of about 3:1 or better is a common sign of a healthy business; below 1:1 you lose money on each new customer. In the example, CLV ≈ 12,200 against a CAC of 2,000 — a ratio of about 6:1.

Raising CLV

Keep customers longer: good service, follow-ups, loyalty offers.
Increase order value with bundles and add-ons.
Increase how often they buy with reminders and subscriptions.

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How it works

Enter — type or paste your values or text.
Get the result — it is worked out in your browser.
Adjust — change the inputs to compare, or copy the result.

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