Guides, tips & how-tos

A video that won't play on your phone is almost always a format or codec issue — here is how to identify which and fix it in a few steps.

Video plays but has no sound after conversion? The audio codec is almost always the cause — here is how to identify and fix it.

Schema markup explained — what structured data actually does, why it matters for search, and which types are worth adding to a typ...

What page speed actually is, how Google measures it, why it affects rankings and user behaviour, and where to start improving it.

What crawl budget is, when it actually matters for your site, and what to do if you think crawling is limiting your indexing.

Audio bitrate — 128, 192 and 320 kbps — explained plainly. What the numbers mean, when a higher bitrate actually sounds better, an...

Open Graph tags control how a link looks when shared on Facebook, LinkedIn, WhatsApp and other platforms — the title, image and de...

A video rejected for being too large can almost always be fixed by compressing to the right size — here is how to do it for any pl...

Local Business schema for small businesses — what it adds to your search presence, which fields actually matter, and how to genera...

Keyword density — what it is, whether it still matters for SEO, and how to think about keyword usage in content without over-optim...