Guides, tips & how-tos

Prepare a video for your website — right format, compressed to a sensible size, with the settings that make it load fast and play reliably across devices.

excerpt: Record clear voice notes on a phone — the microphone habits and environment choices that make the difference between a go...

Remove the silence at the start (or end) of a recording quickly — useful for voice memos, podcast recordings and audio files that...

Send a large video without losing quality — when to compress, when to use a link, and the best services for sharing videos that ar...

Set up Twitter/X Cards so links to your site show a proper image and title preview when shared on Twitter or X — the tags to add a...

How to test structured data to confirm it's valid, which tools to use for each type of schema, and what to do when errors appear.

Audio bitrate — 128, 192 and 320 kbps — explained plainly. What the numbers mean, when a higher bitrate actually sounds better, an...

What page speed actually is, how Google measures it, why it affects rankings and user behaviour, and where to start improving it.

What crawl budget is, when it actually matters for your site, and what to do if you think crawling is limiting your indexing.

Schema markup explained — what structured data actually does, why it matters for search, and which types are worth adding to a typ...