Meta’s Threads app closes in on X’s daily active users, new data reveals

Instagram’s Threads app is closing the gap on its main competitor, X (formerly Twitter), in terms of daily mobile app users, new data reveals.

As reported by Tech Crunch, based on data provided by market intelligence firm Similarweb, Threads had 115.1 million daily active users across iOS and Android, showing a remarkable 127.8% year-over-year growth.

Meanwhile, as of June 2025, X has reached 132 million daily active users, though its growth declined by 15.2% over the same period.

Despite its rapid growth, Threads still trails behind X in web traffic. X recorded 145.8 million average daily web visits worldwide in June, far surpassing Threads’ 6.9 million.

However, Threads has made significant strides in mobile engagement, a key area for monetisation as Meta focuses on ads as its primary revenue stream for the app.

While Threads and X battle for dominance on mobile devices, Bluesky, a decentralised social network, has seen a huge increase in user activity, with a 372.5% rise in daily active users year-over-year.

However, Bluesky’s global daily active user count remains modest at 4.1 million, and it lags far behind both Threads and X in terms of mobile app engagement. 

In the US market, Threads and X are in closer competition, with Threads reaching 15.3 million daily mobile active users, compared to X’s 22.9 million. However, Bluesky’s presence in the US remains small, with only 1.1 million daily mobile users.

Although Bluesky’s user base grew following backlash against X’s owner Elon Musk and his alliance with President Trump, the platform has recently faced criticisms of becoming a left-leaning echo chamber, which may have led some users back to Threads.

Overall, the data suggests that while Bluesky remains a niche player, the rivalry for mobile users is now largely between Threads and X.

With Threads catching up, Meta’s social network is poised to further challenge X’s dominance in the social media landscape.